The Atlantic Holiday Campaign 

2022 Gifting campaing 

For The Atlantic’s annual holiday gifting campaign, the goal was to drive new subscriptions across paid social, email, and organic channels. As part of the creative team, we developed the concept “Brighten their holiday. Enrich their everyday”, aiming to create a joyful holiday moment while communicating the value of giving the gift of The Atlantic, which is access to the best journalism every day.

This concept was brought to life through a simple illustration of a gift box with a bow shaped like The Atlantic’s branded “A” logo, paired with a vibrant color palette designed to evoke delight and warmth.