Book of the Month needed a redesign for a new tote which would be given to their loyalty members (also known as BFFs). You become a BFF after you have read 12 books and once you do, you start receiving perks like this tote and free books.
The approach for this design was creating a tote that would interact with our product— as well as a good oportunnity to show off our books.
The results of this design has been a greater customer loyalty as well as UGC generated content by our members on Instagram.
![](https://freight.cargo.site/t/original/i/9e9ff734cb0d198ed712eb10e50b95e0019d4f78093be863d691efb500337b48/2019-05-03BOTM-LOYALTY.jpg)
![](https://freight.cargo.site/t/original/i/d4dff3f6bd65889fb49d6cfb89f2365bcb3a1474d7b510f8af308a2425518719/image.jpg)
![](https://freight.cargo.site/t/original/i/45ebb7c208c1ab1f2d65472eb2ab32dbdd8ae422a9052ff2314c8e966d3d4b70/2019-04-12-BOTM14889.jpg)
![](https://freight.cargo.site/t/original/i/48b235b07d86cbb3ddb9b1679c2c82f280932e08ffb8fffacb8c00d931f734bd/UGC-Tote-1.jpg)
![](https://freight.cargo.site/t/original/i/9775d4ecd9e0b72ea92c11a568165971acbc2812cc1799b2be020659b5417c0e/UGC-Tote-4.jpg)
![](https://freight.cargo.site/t/original/i/82b38c41f310c244444598ac22d37b65a8271d36eec97b6fd8089c2465cb38d6/UGC-Tote-3.jpg)
![](https://freight.cargo.site/t/original/i/0b41043068e4fc912716926bfd0c063176abbf907bef2560d4c71c08e056eff2/UGC-Tote-2.jpg)