In December of 2019 Book of the Month launched their Holiday Campaign with the goal of selling gift card memberships to potential new members of the book subscription.
Previously the approach was to have a typical holiday style with snowflakes and gifts using product photography, but this year they wanted to create something completely different with the concept of ‘BOTM personas’. Pizza slicers, plant parents, coffee guzzlers... a gift for everyone on your list.
With the use of a fun and modern illustration style, the campaign’s visual concept was created. Subway ads around New York City, Facebook and Instagram ads, emails, display ads, print material and more!
The result of this campaign ended with the most succesful campaign in the history of Book of the Month (since 2015) exceeding in our goal for sales.
